Users will soon have a updated setting that allows them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it now features more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale release. This shift aligns with a surge in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising video streams on another major platform only show content made by AI. A large amount of this output is considered “AI slop”, a phrase for substandard, bulk-generated content that is typically absurd or surreal.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The service shared that there are currently over a billion videos on its service tagged as artificially created. In total, in excess of 100 mn videos are added to the app each day, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the amount of AI content they watch by using the “manage topic” setting in the app and selecting AI-made media. Further subjects that can already be adjusted under the setting encompass news, style, aesthetics, and choreography.
Content Labeling and Policies
Its rules mandate creators to identify “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be removed under its community policies.
In addition, the platform will henceforth add an AI-generated label to content made using its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is aimed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for professionals and organizations to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
The platform has defended its safety measures, during debate over proposals to make redundant hundreds of safety staff in the United Kingdom. It is expected to cut hundreds of positions in its user protection department in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive stated that people-led review would continue to be important, but AI can shield workers by removing the most graphic content prior to it gets reviewed by humans. TikTok reported a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
